From Prospects to Customers: How Sales Funnels Drive Conversions
A sales funnel is a marketing strategy that helps you convert prospects into customers. Wider at the top, and narrowing at each stage, it guides qualified prospects through your business’s offerings until they either become a customer or drop out of the process.
The first step of the conversion funnel is awareness, and it often starts when someone discovers your product or services in a variety of ways: a Google search, a shared social media post, or a visit to your website. Content at this level needs to be informative and engaging, but also designed to entice consumers to move deeper into the funnel by providing further education and supporting evidence.
At the middle of the conversion funnel is evaluation or consideration, and here content should focus on answering key questions potential buyers might have about your product. This can be done by providing helpful FAQ pages, video demonstrations, or even a live product demo call. The goal is to help prospects identify how your products and services can solve their specific pain points.
Once a prospect has identified you as the best solution, it is time to make them want you. This requires nurturing, which can be achieved by regularly following up with prospects to keep your brand in front of them. For example, sending a follow-up e- mail to ask how they are liking their new product or service is a great way to stay in touch without becoming an annoying sales person.
This is also an ideal time to provide case studies and testimonials that can support their buying decision. Prospects will want to hear how other clients are succeeding with your products and services, which may help them feel more confident in their own purchase decision.
As a final push to convert, consider offering a discount for first-time buyers or a free trial period. This can be a great way to get prospects in the door, and once they are a customer, they are much more likely to come back for future purchases as well as recommend you to others.
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My name is Peter Konar, and I wanted to share my personal journey of struggling to build an online business, investing time and significant funds into various online ventures such as Affiliate Marketing, Amazon FBA, Real Estate Wholesaling, and more; without success. Despite hiring several "industry experts", I found gaps in their guidance. Frustrated by the lack of comprehensive assistance, I decided to create a platform to help others facing similar challenges in the online business world.
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